Straight lines are a strong motif in Chicago. You see them in our skyscrapers, in our gridded streets. Then there are the diagonal avenues, like Ogden Ave, that seem to buck that neat, precise system. These diagonals stuck to their roots, as many followed old Native American paths, rather than conform to someone else’s system. This style celebrates that independent spirit with a slightly angled browline. The colors also subtly push back on the status quo with two matte shades – auburn and black, the interesting intersection of smoke and venom, and a colorway best described as x-ray.